Aforismos

"When everything is coming your way, you're in the wrong lane."
-- Steven Wright

"Inner child"

Cliente: V&A Museum
Agência: Abbott Mead Vickers BBDO, London

"You're powerful"

Cliente: Amnesty International
Agência: Mother, London

Luxury brands

"A leading luxury brand understands that it is an icon. It stands beyond its competitors and transcends categories by creating a clear space around itself that makes substitution an unacceptable compromise."

[Via: Interbrand "2008 Leading Luxury Brands"]

Young Adults Revealed

"The St Luke's Xmas card"

----------- > "Global snow ball fight"

"I Can Do Anything"

Cliente: Apple
Agência: TBWA\Media Arts Lab

Waitrose Christmas

Cliente: Waitrose
Agência: Miles Calcraft Briginshaw Duffy

Tesco Christmas

Cliente: Tesco
Agência: Red Brick Road

"The Rise of the Journo-Gurus"

"Businessmen used to get their big ideas from management gurus; now they turn to journalists like Malcolm Gladwell and Thomas Friedman."

"Food for thought"

"The abiliy to distil complex business propositions and product benefits into a simple, singular thought provides a genuine competitive advantage during troubled and bewildering times. People will inevitably look to brands to act as a kind of filter or navigation tool, so now is the time to commit to marketing ideas that genuinely connec and spark enduring conversations"
-- Paul Kemp-Robertson, Contagious Magazine

"Real Life Adventures"

Real Life Adventures by Gary Wise and Lance Aldrich

Verdade!

[Via: ffffound]

Happy Christmas by AKQA

Como matar uma ideia

Cliente: Showoff
Agência: Fuel, Lisboa

Store +

"Mude os presentes para mudar o Mundo."

Cliente: Cruz Vermelha
Agência: Leo Burnett, Lisboa

"The bailout"

[Via: Boing Boing]

"Top 15 Gen Y sites"

[Fonte: The Outlaw]

Agências e blogs

Para quem não conhece, aqui fica o blog da Leo Lisboa e o novíssimo blog da Y&R Portugal. Para seguir e guardar nos "favoritos".

"Food for thought"

"Do we really believe the true visionairies of the world ... the Steve Jobs (Apple) ... the Phil Knights (Nike) .. the Howard Schultzs (Starbucks) ... seat around waiting for the research groups to tell them what they should do?"
-- David Jones, Global CEO Euro RSCG, IDEA Conference 2006

"JUST DO IT"

------------------------ > [Nike SS09] < ------------------------

"ATM receipts"

Cliente: HSBC
Agência: JWT Sydney

"Napkins"

Quem disse que os anúncios DIY criados pelo próprio consumidor não têm piada?

"Real Life Adventures"

Real Life Adventures by Gary Wise and Lance Aldrich

"Upscalling"

Cliente: Toshiba
Agência: Grey, London

"Food for thought"

"Creativity is the ultimate source of all forms of power and freedom."
-- George Gilder

Um aforismo por dia

Eu sempre tive uma particular admiração e carinho pela St. Lukes (desde os tempos do Andy Law e do Jonh Grant).

"Daily Aphorism" é um dos seus recentes projectos online.

"Policeman"

Cliente: HSBC
Agência: JWT

iPopcorn

Companhias 2.0

--------------------------------------------------------- Foto via Flickr]

"Are organisations prepared for the millennial consumer?"

[Fonte: Economist Intelligence Unit]

"Guitar strap"

Facebook "Big Boss"

"Kyle Doyle, 21, is currently facing an internal investigation after he called in sick for work then updated his Facebook status bar to read: 'Kyle Doyle is not going to work ... I'm still trashed. SICKIE WOO!'. Unfortunately for Doyle his boss was also a friend on Facebook and saw the incriminating status report."


"Virgin Atlantic has sacked 13 cabin crew staff after they criticised the airline's safety standards and insulted passengers on a social networking website, it has been revealed."

Um Brief ... deve ser "brief"

A brief can sometimes be a mind dump from the account group.
The things the client wants to highlight.
The things the client doesn’t want highlighted, but wants mentioned.
The new direction the advertising must take.
The nod in the direction of the old advertising.
Pretty soon, you’ve got so much information your head is swimming.
The job looks insurmountable, your energy is sapping away.

(...)

Remember a brief is supposed to be just that.

Brief.


by Dave Trott

"Ultra-bendy"

Cliente: Aquafresh Flex Direct Toothbrush
Agência: Grey, Hong-Kong

Uma nova teoria

Depois da famosa "teoria McDonald's" proposta por Thomas L. Friedman, na qual dois países com relações comerciais e restaurantes McDonald's terão menor probabilidade de entrar em guerra um com o outro (uma espécie de Pax Burger), eis que nos chega a teoria de relações internacionais do Starbucks:

"The higher the concentration of expensive, nautically themed, faux-Italian-branded Frappuccino joints in a country's financial capital, the more likely the country is to have suffered catastrophic financial losses."

“CPR/Mount Everest”

Cliente: The Alberta Library
Agência: Rethink, Vancouver

"Food for thought"

"We work in an area burdened by jargon and complexity, but the best marketing strategies are defined in simple terms. If something is too complicated, then it’s time to start again."
-- Andrew McGuiness, BMB

"Jefe"/"Abuela"

Cliente: MTV Switch
Agência: Leo Burnett, Buenos Aires

"I'm a Mac"

A saga continua ...

[Via: PSFK]

"A vírgula"

Cliente: Associação Brasileira de Imprensa
Agência: Africa, S. Paulo